Tarax advertising
QUESTION ANSWERED – SOFT DRINK DATING ASSISTANCE NEEDED — ESA MEMBER EAMON DONNELLY WHOSE WORK YOU MAY KNOW FROM HIS MILK BAR BOOK
Naturally, Eamon hunts out wonderful advertising, packaging, slogans +++ about milk bars. He is hunting for a publication quality image/original for this advertisement. He found this scan via our friend the web. And now knows that it appeared in a Victorian edition on 15 August 1956. He has located the original magazine at the State Library of Victoria and will get a copy – the original pages is white not green.
Why was his search unsuccessful?
He went to Trove looking for the original magazine as you do, but this advertisement doesn’t come up in a search.
(He and I did an advanced search
– in the Australian Women’s Weekly
– type of information – advertisement
– including the word Tarax.
There are Tarax ads but not this one. An advanced search for just the slogan “Enjoy Tarax in your home’ produces a nil result.
Next Step – check with as major library info desk – the Australian Women’s Weekly on Trove is the NSW edition. There are different editions – Eamon confirms – different covers, different advertising.
Can anyone help with a date? Maybe the bottle tops are a clue? Or the flavours? Tarax stout anyone?
Check out Eamon/contact him via this link
7 Comments.
This is definitely from the Australian Women’s Weekly and I’d guess first half of the 1960s. The page looks like it says August but can’t be sure, and cannot make out the year. Up until recently Trove had fully digitized copies of many decades online which was amazing but they seem to have reduced the archive to only covers now. The search facility has more of a focus on articles rather than advertising it seems. I don’t have this one in my archive. I’ve put the word out to a couple of collector’s groups.
What is the date of the WW edition?
That’s the problem can’t be seen – but we have located the person who put the scan online originally
A nice piece. With a magnifying glass I make the faint date out to be August 15, 1957. Only right until proven wrong!
close – 15 August 1965.
Eamon has found at SLV 15 August 1956 – he has been able to access.
Thanks Darian, he has been able to find at State Library of Vic, their hardcopy edition 15 August 1956.