
Election, 2015 Milk Campaign Dissecting the General Election imagery across various newspapers by cutting it into milk bottle tops in an attempt to work out who to vote for.

Election, 2015 Milk Campaign Dissecting the General Election imagery across various newspapers by cutting it into milk bottle tops in an attempt to work out who to vote for.
I am not an expert on the development of milk bottle tops worldwide, but I have been collecting them for approximately 15 years. The bulk of my collection are one of three British varieties for semi-skimmed and full fat milk distributed via milkmen through two separate companies in London. These examples also include a few bespoke designs as advertising stunts for other brands and products (e.g. banana milk top) and a special Christmas design.
From 2010 until 2015 I lived in Zurich and there, I collected the Swiss equivalent; coffee cream lids, which is a preferred collectors’ pastime there. They have manuals dedicated to each company and each year of production, akin to an ultimate album.
Alongside archiving and organising these milk bottle tops in my collection, I now make my own milk bottle tops, cut from: newspaper, office pamphlets, political news stories, flower catalogues etc.




I have also used the shape of the coffee cream lid as the starting point for a visual diary.

I am also hoping to do a residency in Switzerland and as part of this visit some of the manufacturers of these lids. As part of this research trip, I would be delighted to share my findings with you.
This article was first published as an ESA post in 2024.